The month old Yogi Adityanath government in Uttar Pradesh is
not only transforming the work culture among policymakers and
bureaucrats, but also embracing the flagships themes of Prime Minister Narendra
Modi.
These themes viz. cashless economy, cleanliness, modern
technology, social media tools etc. have been espoused by Modi, who is also
their biggest icon in the country.
Taking cue from Modi, Yogi has asked UP information
department to create a robust social media system for propagating state
government policies and schemes.
The department has been asked to popularise schemes
through Facebook, Twitter etc. He said the information was tasked with contributing
towards making UP as the most progressive state through speedier dissemination
of information.
Yogi has also espoused the objectives of cashless economy
and cleanliness drives. He
directed the information department to prepare a work plan
to apprise people of the life of BJP ideologue Deendayal Upadhyay in his birth
centenary year.
However, while social media would be used liberally by departments,
the government and police officials had earlier been advised to use social
media with caution, especially while expressing personal opinion over controversial
and sensitive issues.
Even the ruling Bharatiya Janata Party (BJP) ministers
and leaders had been advised to exercise restraint lest they embarrass the
party and government.
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