Yogi 2.0 to showcase ‘Made in UP’

Virendra Singh Rawat

Amid the tariff conundrum, the Uttar Pradesh government is bracing up to showcase ‘Made in UP’ and ‘Swadeshi’ themes at the forthcoming UP International Trade Show (UPITS).

The 5-day extravaganza will be hosted during September 25-26 at the India Expo Mart, Greater Noida with the overarching aim of giving the UP MSMEs a global marketing platform.

The UPITS has established itself as a powerful platform to showcase the state’s strength on the global trade map.

The success of the 2023 and 2024 editions has demonstrated that under Chief Minister Yogi Adityanath’s leadership, UP is making a mark not only in the domestic market but also in international trade, a senior official said.

The third edition is expected to be even larger, with higher participation, greater investment opportunities, and record-breaking export prospects, he added.

Launched as a pilot project, the UPITS made an impressive debut in 2023 with over 2,000 exhibitors, 350 foreign buyers from 60 countries, nearly 300,000 visitors, and business volumes crossing Rs 1,000 crore.

The second edition in 2024 raised the bar further. With Vietnam as the partner country, UPITS hosted 2,122 exhibitors, 350 foreign buyers from 70 countries, and around half-million visitors.

Export orders worth more than Rs 2,200 crore were secured through B2B and B2C interactions, alongside direct exhibition sales exceeding Rs 40 crore.

 Notably, the top 20 entrepreneurs from districts including Meerut, Ghaziabad, Kanpur, Mathura, and Greater Noida alone bagged export orders worth over Rs 630 crore.

Beyond trade figures, UPITS has also given global recognition to Prime Minister Narendra Modi’s ‘Make in India’ and ‘Vocal for Local’ initiatives.

The Yogi government’s policies on ODOP (One District One Product), startups, MSMEs, employment and export promotion have infused fresh momentum into the event.

Special strategies are being crafted for UPITS 2025, where along with traditional products, high-tech sectors are also expected to attract significant investment and export opportunities.

With its growing global footprint, the trade show is poised to further cement UP’s position as a leading hub for international business.