Fantasy sports brand Dream11 to invest in UP

Virendra Singh Rawat

Lucknow / June 18, 2021

Indian unicorn and fantasy sports platform Dream11 is looking to invest in Uttar Pradesh and promote the sports culture in the state.

The company has proposed to develop the sports ecosystem in UP by promoting the culture of sports, forging alliances and creating sports infrastructure at the local level. It will also build an enabling environment for encouraging local sports such as kabaddi, volleyball and handball.

Former Indian Cricket Team captain Mahendra Singh Dhoni is the brand ambassador of Dream11.

According to the company, the partnerships fostered by Dream11 will also help in identifying sports talent in the remote areas of UP and to train them for mega sports events, including Olympics. Simultaneously, the company will handhold sports’ startups, and provide a rich knowledge pool regarding the technical aspect of sports.

Meanwhile, a Dream11 team on Thursday gave a virtual presentation to UP MSME and exports promotion minister Sidharth Nath Singh, who assured the company that the state government will take a call on its proposals after consulting the state sports and justice departments.

He observed the Dream11 investment will not only nurture the sports culture and foster job opportunities in the sports segment in UP, but also generate revenue for the state coffers.

“The state government is running a slew of schemes to promote sports talent in the rural and urban areas. It is among our priorities to cultivate a rich sports culture in UP,” Singh underlined.

He noted that tens of millions of sports lovers were connected with the online sports and in such a scenario, the proposed investment by Dream11 will encourage sportspersons and enable seamless integration of even the remotest areas on its platform.