Virendra Singh Rawat
Lucknow / Mar 14, 2021
Amid the growing penetration of ecommerce players including Amazon and Flipkart in the domestic retail space, the traders in Uttar Pradesh are now bracing up for the challenge and equipping themselves with the power of information technology (IT).
The traders have decided to become digital savvy and learn modern retailing tools for measuring up to the fresh competition.
Under the aegis of UP Adarsh Vyapar Mandal, a workshop was organised here today to teach the traders how to upgrade their business and increase revenue in the prevailing scenario.
According to Mandal president Sanjay Gupta, the master trainer gave them the 4D digital mantra, which entailed making their product, payment, platform and system digitally complaint for long term survival and growth of the businesses and trade.
The traders were asked to first consolidate their business in their areas of operation before foraying into other places. They were also impressed upon for constantly upgrading and transforming their work spaces.
The businessmen were asked to offer full value to their customers to beat the present and future competition.
Gupta said although the businesses and trade had been hard hit due to the Covid-19 pandemic, yet the traders should maintain positive outlook and recognise new opportunities in the market.
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