UP Police launches digital handle for women safety

Virendra Singh Rawat

Lucknow / Feb 12, 2021

 

UP Women Power Line 1090, the women safety wing of Uttar Pradesh Police, today launched a mega digital outreach to create general awareness through the popular social media platforms including Facebook, Twitter etc.

 

1090 or ‘Dus Nabbe’ as it is popularly known in UP is a dedicated helpline for women who want to report harassment, cyber-crime, stalking or phone-related abuse.

 

Under the digital outreach, the 1090 wing will proactively reach out to people, especially women and girls, and capture data signals to device integrated solutions.

 

Addressing the media here, UP additional director general (ADG) of police Neera Rawat shared the digital outreach roadmap for ‘Digital Chakravyuh’ (360 degree ecosystem for women safety).

 

She narrated the technical edge of having a cross channel digital strategy comprising a team of data scientists to generate awareness and encourage women to report incidents of harassment and crimes. The key strategies involve psychometric profiling, targeting offenders, predictive analytics, community participation, audience engagement etc to generate awareness for an exponential outreach.

 

Earlier, a pilot project was launched targetting more than 10 million people in six districts to test the digital outreach roadmap before the actual pan UP rollout.

 

Rawat informed 1090 had adopted modern technologies such as artificial intelligence and machine learning for seamless delivery of services. There are more than 110 million internet users in UP, of which 66 per cent belong to the rural areas.