Yogi wants global marketing push for UP mango brands
Virendra Singh Rawat
Lucknow / June 16, 2020
Uttar Pradesh chief minister Yogi Adityanath has laid stress on mounting an international level marketing push to popularise the mango varieties grown in the state.
Observing that UP had an enviable basket of mango brands, yet there was a need to promote them with superior marketing and publicity tools in the national and international markets.
UP is among the top mango producing state in India with annual production estimated at more than 4 million tonnes (MT). The prominent mango varieties grown in UP comprise dussehri, langda, chausa, ramkela, rataul, safeda, gaurjit, amrapali, mallika etc.
Presiding over a review meeting on mango here recently, Yogi directed officials to take suggestions from mango farmers and exporters for fine tuning the existing policy framework to promote the crop. He asked officials to ensure adequate provision for cold room, pack house etc, apart from rejuvenating mango orchards for high quality yield.
Meanwhile, he asked for leveraging the Rs 20 trillion economic stimulus package announced by the Centre to boost the agricultural and horticultural sectors in the state.
The CM talked about promoting organic farming and the high demand for such crops in the market, both domestic and abroad.
Last month, Mango Growers Association of India had written to the UP government demanding a slew of measures to insulate the mango farmers from losses in the backdrop of the covid-19 lockdown.
India is among the top mango producers, corresponding to 40 per cent of global output followed by China, Thailand and Pakistan. Mango is widely exported to the Gulf and South East Asian countries from India.
EOM
Virendra Singh Rawat
Lucknow / June 16, 2020
Uttar Pradesh chief minister Yogi Adityanath has laid stress on mounting an international level marketing push to popularise the mango varieties grown in the state.
Observing that UP had an enviable basket of mango brands, yet there was a need to promote them with superior marketing and publicity tools in the national and international markets.
UP is among the top mango producing state in India with annual production estimated at more than 4 million tonnes (MT). The prominent mango varieties grown in UP comprise dussehri, langda, chausa, ramkela, rataul, safeda, gaurjit, amrapali, mallika etc.
Presiding over a review meeting on mango here recently, Yogi directed officials to take suggestions from mango farmers and exporters for fine tuning the existing policy framework to promote the crop. He asked officials to ensure adequate provision for cold room, pack house etc, apart from rejuvenating mango orchards for high quality yield.
Meanwhile, he asked for leveraging the Rs 20 trillion economic stimulus package announced by the Centre to boost the agricultural and horticultural sectors in the state.
The CM talked about promoting organic farming and the high demand for such crops in the market, both domestic and abroad.
Last month, Mango Growers Association of India had written to the UP government demanding a slew of measures to insulate the mango farmers from losses in the backdrop of the covid-19 lockdown.
India is among the top mango producers, corresponding to 40 per cent of global output followed by China, Thailand and Pakistan. Mango is widely exported to the Gulf and South East Asian countries from India.
EOM
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